Fashion Photographers not only photograph garments but also interpret the underlying ideas or themes of the season, the clothing range, the designer or the brand. They work in studios and on location to produce imaginative and eye-catching images that advertise clothes, accessories and lifestyle. Over time, fashion photography has developed its own aesthetic in which the clothes and fashions are enhanced by the presence of exotic locations or accessories.
Driven by the incredible creative stamina produced by the amalgamation of observing the Silent Music played by Light; often creative partnerships for the photoshoots are best engaged at nightfall.